Amazon’s investment of $13.4 billion for Whole Foods shook an entire industry from its grounds. This potential merger might change the face of food retailing as we know it. However, until this moment, the company still has to win the bidding and integrate the new business into its large body. This period of adaptation might be a good time for Blue Apron to try for a public market ahead of Amazon market domination.
Blue Apron Needs $586.5 Million to Go Public
Blue Apron has already started some attempts to consolidate its own initial public offering. To unlock this achievement, the service must first gather as much as $586.5 million. On the other hand, this is just one of the startups that are hurrying to enter public markets before a possible Amazon market domination.
However, the group of potential investors is aware that Blue Apron might be taking swift decisions to avoid the irreversible impact Amazon might apply to the nature of food shopping. Numerous analysts created scenarios where Jeff Bezos would take the best advantage of the Whole Foods gigantic deal.
The retail giant is already in the possession of an impressive portfolio of successful experiments in commerce and marketing. This innovative approach attracted the company a front position in the industry. Its expertise in e-commerce would have the capacity to leverage Whole Foods products to high popularity.
Amazon Market Domination Has High Chances of Success Thanks to Great Capital and Expertise
The moment Amazon’s bid for Whole Foods became public, shares of its competition collapsed. Even though their financial situation got back to normal by Monday, the success of this merger might impose some long-lasting side effects on them.
The importance of Whole Foods is crucial in today’s society. Customers developed an appetite for fresh, clean ingredients as they became more conscious about what they consume. Even though Blue Apron redirected large funds towards aggressive marketing strategies, it cannot compete with the massive capital Amazon has at its disposal to make Whole Foods unbeatable.
Image source: 1