Microsoft has just announced its newest cloud computing customer during the Build developer conference: automaker BMW AG. In this respect, the company introduced a new mobile app named BMW Connected with the purpose of keeping you updated on travel times and traffic conditions.
To do so, the application makes use of the Azure cloud platform of Microsoft, along with machine learning and database services. The car building company has previously been a significant Amazon Web Services customer while this division of Amazon.com Inc. has recorded great success in providing its products and services.
The announcement was made during the Build developer conference organized by Microsoft. Thom Brenner, the digital life vice president of the BMW Group, was the one who introduced the BMW Connected mobile app that works on the Azure cloud platform.
BMW Connected is compatible with iPads and iPhones from Apple and is meant to help users stay informed on travel times, traffic conditions, but also in communicating with family and friends. According to Brenner, the cloud platform is perfect for setting up the project and scaling it to the needs of the users.
In more details, the app is linked to the calendar software of Microsoft Outlook, which provides information on the date and time of the driver’s travel, but also on his or her destination. Next, BMW Connected make use of data analytics resources from Azure for a wide array of recommendations.
For instance, it can offer information on the quickest route, walking directions to the destination after the user has parked the car, and even control car functions by using the ConnectedDrive service. These include flash lights, locking doors, sounding the horn or checking how much battery power is left for hybrid BMW models.
This is not the first time an Amazon Web Services customer was drawn to the Microsoft cloud provider. Only last February , the Google Cloud Platform landed a music streaming service named Spotify AB. This stands as proof of the crucial role cloud computing has started to play for Microsoft in the competition with Amazon. The latter is still reining in this field, as it recorded sales of $7.9 billion in 2015, as compared with the $1.1 billion generated by Microsoft Azure or the modest $500 million from Google Cloud Platform.
The news does not mean BMW will cease to be a customer of Amazon Web Services. On the contrary, the company plans to improve this partnership in time.
Image Source: BMW