In an attempt to improve face recognition technology, Apple acquires Star-Wars special effects producer, Faceshift. The latter has drawn Apple’s interest due to their ability to create truthful motion capture characters – a feature that the smartphone producer seems to be all the more interested lately.
Apple did not confirm the rumors of Faceshift’s acquisition, but the Zurich—based company has stated in a recent interview that from now on, they will be using their technology to the benefit of the smartphone producer.
For those of you, who may not be familiar with Faceshift’s past activity, it might be useful for you to know that the company developed Star Wars’ recent motion capture. As a matter of fact, the startup has made a solid reputation due to the face recognition software that they are able to produce.
There are many questions that still remain regarding the reason behind Apple’s recent interest in face recognition technology. Some tech analysts have stated that the company could be developing a highly advanced security tool for smartphones and laptops. If this rumor turns out to be true, we could soon see devices that grant access based on users’ facial traits.
Nevertheless, there are many other benefits that could arise from the introduction of facial recognition technology. Apple could create remotely controlled users interfaces for their Apple TV sets. These new features could help Apple take the lead in these domains, considering that Google’s software and Android still have a lot to develop in this area.
It goes without saying that gaming and social networking could be well-improved if Apple decided to introduce facial recognition technology. Customers might be stimulated to download games and apps if they can create their own avatars and use them to interact with other people on the Internet.
In spite of all these suppositions, it is yet too early to make assumptions on Apple’s intentions. The smartphone producer will most likely look to develop a highly innovative product that can offer something new to tech lovers.
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