Now that the artificial sweetener used in Pepsi Diet is about to change some of the fans of the old formula might not be happy with this so the company will make aspartame-sweetened Diet Pepsi available online.
Earlier this year PepsiCo announced that they will replace the aspartame in Pepsi diet with another artificial sweetener, sucralose which is also known as Splenda. The change will take effect starting this summer in the United States. However the feedback from customers forced the company to keep the old formula available as well.
Aspartame is very much used in the industry of diet products including diet sodas. Until recently it was much appreciated by the American public until the sale rates for Diet Pepsi had started dropping increasingly. Diet Pepsi was not the only product which experienced this, but it seems that Diet Coke also reported a drop in sales. It seems that aspartame was the ingredient responsible for this since it is heavily connected with cancer.
On Thursday PepsiCo CEO Indra Nooyi declared during a call meant to discuss the company’s earnings the following:
“For those consumers who still love Diet Pepsi with aspartame, we’ll figure out how to make it available online.”
However no further details were revealed. It is good to know that the aspartame-sweetened Diet Pepsi will not completely disappear, taking into account that there is still demand for the product. Moreover Seth Kaufman said that the new formula could have a slightly different taste. Even though the taste would be balanced consumers might still be able to feel the difference.
After the drop in sales in diet soda both PepsiCO and Coca Cola Company had to do something to deal with this situation. As it can be observed PepsiCo chose to make a drastic change, whereas Coca Cola chose to deal with the fact that aspartame was not tolerated by consumers and made no change.
Even though both aspartame and Spleda have side effects, it seems that aspartame is worse because it can cause nausea, headaches, worsen depression or even make people go blind.
John Sicher from a company focused on non-alcoholic beverage industry known as Beverage Digest considered PepsiCo’s move smart.
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