Taser International Inc. is a manufacturer with headquarters in Scottsdale, Arizona. The company produces solely for the law-enforcement industry. Its flagship item is Taser which is an electroshock weapon. Since the success of this line, Taser aimed at diversification and specialized in digital solutions. As of recently, the company offered an appealing deal to all law-enforcement agencies in the country regarding its new line of AI body cameras.
Law Officers Will Receive Free Axon 2 Body Cameras for One Year
On Wednesday, Taser company made an unusual announcement. The manufacturer is offering AI body cameras to any police officer in the United States. The product is free of charge. However, there is a catch. The deal will last for one year only. In this time, Taser will offer unlimited assistance for software and hardware. Nonetheless, after the deadline, the law officials have the options to either return their gadgets or pay to continue to use them.
There is one condition. Any agency that is currently involved in negotiations with a rival of Taser will not be able to enjoy this deal. On the other hand, the manufacturer extended its challenge to its rivals in the body cameras industry as well.
Thus, the latest offer will enable any police officer to enjoy a brand new Axon Body 2 camera. Moreover, the company is also offering a license to access its website full of collected evidence from other such gadgets. Their online page usually stores video content from authorities that can help with settling cases. One Axon Body 2 item costs around $400. Website license has a monthly subscription of between $15 and $90 depending on the selected features.
The Company Is Also in Full Rebranding Process
The company is going to earn more revenue in the long run even though the one-year offer is free of charge. Moreover, it is the view of Taser’s CEO, Rick Smith, this type of technology will allow police officers to cut down on their time-consuming paperwork. With the extra spare time, they can act more in the interest of the public.
Moreover, the company is going through a rebranding effort to signal its modernized edge. In the near future, the company will take the name of Axon, which is also the name of its flagship body cameras. By comparison, the title of Taser recalled of the line of electroshock weapons that made the company famous. However, the manufacturer wants to underscore the new direction of its business that comprises of latest technology only.
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