Wendy’s might not be present in all countries of the world, but last year the company was recognized as the third largest hamburger chain in the world with its 6,503 locations. The first two places were saved for Burger King with 15,243 worldwide stores and McDonalds with 36,615 locations. With 77% of them located in North America, the fast food chain has big plans for its customers in the United States. The hamburger giant announced its plans to install self-ordering kiosks for around 1,000 locations by the end of the year.
Wendy’s with the headquarters in Ohio has just announced an ambitious plan for a better and more efficient customer care service than before. The company is going to use an innovative approach in the form of self-ordering kiosks. One out of six nationwide franchises is going to implement three such utilities within their brick-and-mortar stores. Such an update is going to cost them around $15,000 per location. On the other hand, the return on investment might bring the organization much profit. Thus, around 1,000 stores will receive the upgrade.
Darren Tristano, vice president of Technomic, a consulting firm for food service and research, is of the opinion that this new direction would end up being extremely profitable. The company is investing in business improvements by streamlining the service through automation. Moreover, young generations are enjoying self-ordering kiosks more than other formats as they are time efficient. This is going to win the company the popular vote.
David Trimm, the chief information officer at Wendy’s, confirmed these rumors. The new upgrade was implemented with a focus on younger clients and reduced labor costs. For the time being, people will still have the possibility to order their meals at the counter. On the other hand, the new self-ordering kiosks will be much appreciated during peak hours when they will make sure the waiting lines are as small as possible. This is why Tristano believes that the counters are going to vanish while the employees will be focused on keeping the kitchen up and running all the time.
The company has already implemented the new technology within several stores to test it in real life. Based on the good results, the spokesperson of the company, Heidi Schauer, stated that high-volume stores would be the first to receive the upgrade thanks to high demand.
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