KFC has sued three Chinese marketing companies for spreading corrosive rumors about it on social media. The most outrageous one, that KFC itself has mentioned on their official Facebook page is that their chickens are genetically modified to have six wings and eight legs.
Somehow, this manages to sound like the script for an anime TV show, because such outrageously phony accusations seem like something you would only see in the movies about evil corporations trying to take over the world and their ingenious inventions.
However, the was no prank involved, and wild rumors about chickens with eight legs and six wings spread all over the internet like wildfire, putting KFC in quite the predicament with the Chinese people.
Since making such false accusations in the media is illegal, KFC has sued three companies: Taiyuan Zero Point Technology Company, Shanxi Weilukuang Technology Company Ltd. and Yingchenanzhi Success and Culture Communication Ltd.
KFC is demanding a total of $1,5 million in damages from these three companies, but also an official apology from each one of them. Furthermore, the restaurant corporation is asking for all the false information about it be removed immediately from all social media it has been posted on, all in the hope of clearing its name.
Its case has been accepted by the local authorities and official proceeding will begin as soon as possible. It is extremely difficult for all companies to defend themselves from such rumors, and this is precisely why there are companies that specialize in fabricating these destructive statements and post them on social media pages created especially for this purpose.
Since this is an illegal practice, these businesses are always liable for serious punitive measures. This is exactly the course that KFC intends to pursue in its quest for washing its name from all the dirty accusations and it intends to be merciless in its fight, so that these companies become financially destroyed.
If you think that KFC is successful in the US, you should know that the Chinese KFC is much more successful, as it offers an affordable and tasty food alternative. Therefore, it is a market branch they have all the reasons possible to protect and maintain squeaky clean. This is why this law suit will be extensively publicized by the restaurant corporation, so that their image can regain its former place.
Basically, unless at lease one the three companies is somehow able to produce a KFC chicken with six wings and eight legs, they have all the chances possible of being obligated to pay the $1,5 million to the corporation and then openly admit the nature of their practices. And since this is highly unlikely, things appear to be going the right way for KFC.
Image Source: telegraph.co.uk