As the Chubby Chipotle ad campaign slams the all natural food chain, a media frenzy arises to defend or bash the Mexican food chain, when the gravest issues surrounding the claims remain unrelated to Chipotle.
The Chubby Chipotle ad campaign was first printed in the September 3rd edition of the New York Post and it has sparked a giant media scandal centered on the popular restaurant chain.
The ad featured an obese man smiling and a very clear message; they claim that eating as little as two Chipotle burritos a week can make people gain as much as 40 pounds in year’s time and it also featured the name of the website dedicated to the campaign, ChubbyChipotle.com.
And this was actually the first thing that the campaign got wrong, because neither the add not the website made any mention whatsoever of what led to this striking conclusion. The website doesn’t include data about any kind of study that might have concluded that eating 2 Chipotle burritos a week might lead to a 40 pound weight gain in a year.
Furthermore, it made no mention of what else would have to be eaten for the 40 pound weight gain to take place, which essentially makes this claim invalid.
The website includes information about how the main focus points of the Chipotle brand, such as their GMO-free standards, their antibiotic-free meat and their healthy food options, and how they are not what they claim to be.
They argued that the Mexican food chain does use genetically modified corn-based syrup for the sweetener it uses in its drinks, and that its antibiotic-free meat policy is actually harmful to animals. Furthermore, they pointed out that the food options served by the restaurant are too calorie loaded to be considered healthy.
The campaign was initiated by the Center for Consumer Freedom, which is considered to be of a rather hazy ethical orientation, as it has been claimed that it has received funding from food chains such as Wendy’s and White Castle and food industry giant Tyson Foods.
“These are agenda-driven people who are being backed by unknown parties. It doesn’t matter who they are as long as they pay” says Chris Arnold, Chipotle’s main spokesman.
Arnold also mentioned that they expect that this is only the beginning of the campaign meant to destroy their reputation and that they expect more ads to come soon enough. He also pointed out that they value the transparency of their practices and that they have made the fact that they use GMO-based corn syrup in their beverages public, precisely so that they can avoid such problems.
While the debate surrounding Chipotle’s and CCF’s practices goes on, the most pressing issue remains that Americans need to adopt a healthier lifestyle, that includes the proper food and lots of exercise.
Furthermore, two calorie loaded meals a week do not necessarily lead to weight gain, especially if the remaining meals of those days are kept light. And while ChubbyChipotle.com points out that the typical Chipotle order has as many as 1,070 calories, it remains up to the person to pick out less food for a meal. And this is what the media campaigns should focus on, because this would actually have a target worth pursuing.
It remains to be seen what Chubby Chipotle will say next, and how the Mexican food chain will defend itself, but the bottom line is that people need to eat better and to understand that exercise is absolutely crucial to living a healthy life.
Image Source: chubbychipotle