Facebook invested a lot of efforts and funds in one of its largest projects, the Oculus Rift. The gadget uses virtual reality to immerse users into a 3D digital world. It came to play a really important role in the vision of the future of the social media platform. During a 2016 public VR demo, Mark Zuckerberg held with two of his colleagues a presentation where they can interact with one another from afar and use all sorts of digital items just by using Oculus Rift. However, despite this ambitious project, 200 out of a total of 500 of VR demo stations from Best Buy locations will be closed.
An internal memo from Facebook was recently sent to all employees. According to this statement, the management announced all concerning teams that some of the VR demo stations that are active at various Best Buy stores across the U.S. will be closed. This decision comes as a result of a recent report according to which Oculus generated a low store performance. There were several comments from Best Buy employees that revealed the fact that it was common for consumers to ask for one demonstration only sporadically. It was common for several days to pass without a single activity within the VR demo stations.
Andrea Schubert, the representative of the Oculus Rift, was quick to confirm these rumors and explain them as an effect of seasonal changes. She told mass media that from then on the company will focus only on its strongest demo stations within larger markets. There are still hundreds of points across U.S. and Canada where consumers can ask to try their latest technology. This way, Facebook will continue to follow its belief that only by experiencing the potential of VR will the customers be convinced of its great potential.
On the other hand, Carly Charlson who is the spokeswoman for Best Buy assured the public that they are still going to have stocks of Oculus Rift for sale. Even though 200 of their stores will no longer hold VR demonstrations, interested clients will still be able to buy headsets for $600 a piece and their touch controllers that cost $200. However, even though Best Buy employees confessed that the public is not so enthusiastic about this VR product, Mark Zuckerberg cannot see another future of social media than the one with a pair of virtual reality headset in it.
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