Dropbox buys out communications startup, Clementine, as part of its development strategy. Dropbox is expected to introduce Clementine as a means of communication among users.
Dropbox has started out small, but is has presented a constant growth rate along the years, as it has proven its use in company life, as a centralized data storage space, where every user’s contribution to common projects can be seen and taken into account. Thus, it has become more and more used along the years in a wide range of projects.
Dropbox users have been using an additional communication service to discuss their data related issues, such as an e-mail service, Skype or even instant messaging services such as Messenger or WhatsApp. Thus, Dropbox decided to introduce a communication service of its very own, so that it could keep its users logged on for a longer period of time and so that it could prove to be more relevant and useful to them.
With Dropbox’s acquisition of Clementine, it will be able to resolve this matter and keep its users on its own platform even while they talk about their uploaded data. And startup company Clementine is actually a perfect match, since it also targeted company staff as its main audience. The service includes safe instant messaging and also voice and video calls.
Taking into consideration that both Dropbox and Clementine have basically the same target audience and that they complete each other perfectly, they truly are a match made in technology heaven. Together they will provide a high quality data sharing service, that is bound to be extremely successful for both parties.
While Clementine did offer a high quality service, it did not bring enough novel ideas to its services, so that it could distinguish itself from similar companies. Therefore it was competing with many companies that were far more authoritative than it was, which meant that its success could be limited at best. However, alongside Dropbox, it could reach its massive user database, thus becoming far more successful than it could have ever been on its own.
“Our mission and passion for workplace collaboration remains the same. Our stage will grow dramatically as Dropbox builds on our technology to engage with its over 400 million users and 100,000 businesses.” said a Dropbox representative.
For the moment, Clementine has officially announced that its services will no longer be available after August 31st, so we can expect the new and improved version of Dropbox somewhere in the fall. It remains to be seen what Dropbox and Clementine’s future together will be like, but it makes perfect technological and financial sense that it will be glorious.
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