Facebook is testing watch later feature for its videos, as yet another improvement to the video content on its platform.
Video media has had tremendous success on Facebook, as the latest reports point out that it has gotten to 4 billion views on a daily basis, which is quite an impressive number, especially if you consider the fact that not long while back, there were no videos on Facebook.
All this happened because the Social Network used a very complex campaign, that managed to get its users accustomed to watching videos on Facebook in a record period of time. While it was quite annoying that when it was first rolled out, the video content was on full auto play, this tactic worked out quite well in the end.
Now Facebook aims to introduce as many features that are present on video streaming platforms as it can. It is currently working on the Watch Later feature, which seemed to work quite well for YouTube, because it is very helpful for users to be able to collect all of their video ideas in a folder in just one click, rather than spend the time bookmarking it to a special folder.
The Watch Later feature comes especially in handy on Facebook because of its feed format. And it is quite easy to get distracted by some post down the list and miss out on an amazing video. But not anymore, because with one single click, it will be sent to a separate folder that you can easily find in the main menu.
And the feature is introduced in a delicate presentation, as the Watch Later button will appear in an overlay menu format, which means that you have to pass with your pointer along the video box for it to appear.
For the moment, the feature is still in its testing phase and it will be introduced as soon as possible, after it has been thoroughly tested out. The test phase implies that is only used by a target group of users, that could provide information on how they have perceived the change and whether there is something that is still missing from it or that needs mending.
However, the success of the Watch Later feature is almost guaranteed because its utility is enormous for all Facebook users out there, who might want to go back to a video that they liked but couldn’t watch at that specific moment. As opposed to YouTube, finding a lost video on Facebook is extremely difficult, so the Watch Later feature will be a significant improvement.
Image Source: www.thesocialclinic.com