The growing scares over restaurant chain McDonald’s food quality have been adversely impacting its sales in China and Japan, contributing to the falling of key global sales to 1.8 percent.
The company said that its sales declined 12.6 percent in the month of January at the locations that were open at least 13 months in the division including the Asia region. That overshadowed a 0.4 percent increase at the US locations and a comparable 0.5 percent rise in Europe.
Meanwhile, the company’s shares dropped USD 1.27, or 1.4 percent, to close on Monday at USD 92.72.
The world’s largest hamburger chain said that its performance in the Asian continent was badly hurt due to the perception issues of the customers that cropped up in Japan where unwanted materials like pieces of plastic, human tooth and other objects have been found in the delicacies served.
McDonald’s is struggling hard to recover from the ongoing crisis from another food-safety scandal in China.
According to a media reports, one of the major suppliers of McDonald’s repackaged meat that was allegedly expired. However, the claim was neither officially confirmed by the supplier nor the government.
Peter Bensen, Chief Financial Officer of McDonald’s, said that during a January conference call the company had estimated to bring its business in China back to normal in at least three to six months.
Bensen also said that the worsening customers’ perceptions are likely to hurt the company’s scenario for “the foreseeable future” in Japan.
In the United States, the company said that its food items for breakfast performed far better, however, it continued to face a tough competition from companies like Chipotle.
McDonald’s has over 36,000 locations across more than 100 nations.