Dunkin’ Donuts and Starbucks Corporation have already announced their plans for Valentine’s Day. There are going to be a lot of changes in the name of love. All of them have enough potential to make it a memorable day. However, a glimpse behind will show us that Dunkin’ Donuts was not so pro changes in the past. With the Starbucks specter growing behind them, the American donut company started proactively enhancing its strength points. So it is that the two giant coffeehouses are now battling in irresistible offers.
Dunkin’ Donuts was not much of a fan for a change. The company liked to stick to one menu and keep it simple. However, the game of competition prompted the donut retailer to adopt limited-time beverages. This strategy became the favorite one of consumers and showed a great capacity for customer acquisition. This is why its most popular seasonal drinks such as Pumpkin Spice Latte or Peppermint Mocha that warms up the coldest winter night managed to reactivate old fans while regulars are willing to spend more money. The company understood that being versatile has a lot of benefits, while in actuality Dunkin Donuts adds up to two ingredients to its regular beverages.
Thus, the upcoming Valentine’s Day will catch the two giant coffeehouses competing over numbers of delighted customers. There are great inventive announcements on both sides to live up to the Cupid’s event. Each of the two companies is bringing its own new additions in their coffee shops. On one hand, Starbucks has already prepared Molten Chocolate Late, Molten Chocolate Frapuccino Blended Beverage, and Molten Hot Chocolate. As for the food offer, the company created sugar cookie in the shape of a heart and a Chocolate Cake Pop with heart sprinkles. The limited-time festive offer has already started on February 7, and it will end exactly after the Valentine’s Day.
As for Dunkin’ Donuts, Valentine’s new menu is already in, and it will last until the end of the month. The coffee shop is enticing customers with two new recipes, namely Vanilla Cupcake and Fudge Brownie Swirl. In terms of pastries, the company offers Brownie Batter Crumble Heart Donut, Chocolate-Covered Raspberry Heart Donut, and Fudge Croissant Donut.
The odds are not favoring any party as of yet since Dunkin’ Donut placed its bet on pastry while Starbucks may have found the hot elixir of Valentine’s Day. In the end, the customers will be the ones who decide which one of the two giant coffeehouses won their hearts.
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