Google Hangouts is officially Google’s most important social media platform at the moment. The fact that Hangouts got its very own website consolidates the hypothesis that Google intends to repair its past errors that have driven Google+ into digital oblivion by empowering smaller platforms such as Hangouts and Photos.
Slowly but surely, Google is working on making Hangouts a massive contender for Facebook’s Messenger, since Google+ did not stand a chance against Facebook. Therefore, Hangouts is getting stronger and stronger and it is getting more and more authority on the World Wide Web.
The addition of a website makes Hangouts available to people who do not own smartphones or tablets, thus making the platform a little bit more accessible to the general public. Furthermore, the website might prove to be useful to smartphone and/or tablet owners as well, since every once in a while it is useful to have all your social media favorites on your PC or laptop just a few clicks away.
Hangouts has inherited Google+’s location sharing feature and it is now able to host presentations for quite a few users simultaneously, by implementing Google Slides, the Google version of Microsoft Office’s Power Point as part of the group video call feature, so that the call is able to behave as a projector, that is simply hooked to a laptop or PC and the user can manipulate the presentation to his/her convenience, in order to fit its uses.
Hangouts fans should expect many more additions to the platform, because it is now Google’s last shot at gaining ground on the social media field. Google Photos, the platform that inherited Google+’s photo management features has failed to reach the success that Google was expected it to reach, mainly because people perceived the platform’s high-tech image recognition skills as being slightly too intrusive.
The new website for Hangouts has been given its own place in the Google web domain, exactly like Gmail or Google News and therefore it will be easy for the fans to access it at all times.
It remains to be seen just how successful Google Hangouts’ web version will be and how it will be able to contribute to Hangouts’ rise in the social media world, but at the moment the fans’ reaction suggests that Google might have finally gotten it right this time.
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