As an update to desktop users, it seems that Google includes tweets in search results. This is due to a partnership between Twitter and Google. Relevant tweets will be displayed according to what the user inputs in the search field.
When searching for somebody’s tweets, you will be prompted with their most recent Twitter activity, whereas when searching for general topics, the search results will include tweets from relevant official accounts, but also people talking (or, better yet, “tweeting”) about these topics as well.
The update was presented by Google on Twitter and via Google’s blog, and is now available for Google searches made in English worldwide and it will include Tweets written in English.
So, for instance, if you search for a celebrity’s name and type in “Twitter” as well, a carousel of tweets will appear in your search results, as of lately.
This partnership between Google and Twitter was an initiative of Twitter’s former CEO, Dick Costolo, back in February.
Nevertheless, the impact of this change will be more beneficial to brands rather than individual users. It seems if you input, let’s say, a company name along with “Twitter” a multitude of the most recent tweets about that company will be displayed as the results of your Google search. So, to be more precise, businesses will get even more promoted via Twitter and Google.
Nowadays, Twitter has approximately 300 million users posting each month and its community is in continuous growth, even though this is happening at a slower pace than in recent years.
Previously, the Google search engine would only display links to Twitter pages, but now, when you search for specific tweets – hashtags, photos and videos are fully displayed in the search results. Moreover, the tweets are displayed at the top of the page.
Before launching the service to desktop users, this feature was present for iOS and Android devices since May. Furthermore, those who own a desktop computer are able to toggle between tweets using the right/left arrow keys.
If the search engine considers some tweets to be more relevant than others, it will display them first, also according to how recently they have been published. Trending topics that are relevant will also be displayed.
It is believed that the strategy behind this change is aimed at convincing and intriguing even more desktop users to sign up for Twitter. However, desktop users don’t need a Twitter account to see the tweets.
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