Search giant Google Inc. has announced its plan to launch a new small-scale wireless service in the United States, triggering probable tension between Internet companies and wireless carriers in the country.
Addressing an industry conference in Barcelona, Sundar Pichai, a Google executive looking into Android-related work, said that the new service would be a small-scale one and is not at all intended at launching a sense of competition with the four major American national carriers.
It would be instead intended at demonstrating technical innovations that could be adopted by the carriers.
According to the market analysts, the development has raised a brand new risk of tensions between the wireless carriers and the Internet firms that would be supporting its Android mobile-operating system.
Even though this is a small entry, the introduction by a well-capitalized and creative technology company like Google will definitely send ripples across a business which is long controlled by the four industry leaders — AT&T Inc., Verizon Communications Inc., Sprint Corp. and T-Mobile US Inc.
In such a scenario, the analysts said that it is a strong signal that the ambitions of the search engine company extend much beyond just selling services and advertising over the web to influencing how the Internet accessibility is delivered.
“You will see us announce it in the coming months. Our goal here is to drive a set of innovations which we think the system should adopt,” Pichai said.
According to Google, the company is focused on boosting the wireless connections quality.
The industry leaders, including Verizon, Sprint, AT&T and T-Mobile, declined to comment over the development.