The shopping enthusiasts, who are looking forward to complete their last minute shopping before the new year, need to rush Market Basket stores as their four percent discount offer is finally coming to an end on Saturday.
The New England supermarket chain had introduced the attractive four percent discount early this year in January while responding to the cutbacks and high energy costs in the federal Supplemental Nutrition Assistance Program.
According to the company officials, they have always planned to phase out the discount.
But many customers were hoping for the continuation of the discounts, while several others felt no discounts would not be a costly affair as Market Basket offers lower prices than many of its rivals.
The company operates in over 70 stores across New Hampshire, Massachusetts and Maine.
A family feud over the business’ future prospect prompted a rebellion among its employees and client boycotts during this summer. The war conditions ended after Arthur T. Demoulas took over the control of the firm from his cousin Arthur S. Demoulas.
Reacting over the ending of discount period, supermarket industry expert David Livingston, of DJL Research in Milwaukee, said this will hardly result into the decline in the numbers of shoppers of Market Basket, especially when it continues to offer low and attractive prices to the shoppers than its competitors.