The forthcoming news from Intel Corp that has taken all women on roll is its bracelets with technology. In an opening ceremony, Intel Corp and design cues from fashion brand will be able to connect the wearer with Facebook, Yelp, and Google via an AT&T data plan without having a need to carry a smart phone.
Popularly known as Called My Intelligent Communication Accessory, or MICA, the snakeskin bracelets are made for fashion-conscious women. It is an attempt by the two companies to stand amongst the crowd of often-swanky smart watches and fitness watches that are still behind to catch on, with the needs of the customers.
According to Humberto Leon, creative director at Opening Ceremony, told in a phone interview that, “We really approached the first and foremost about why would a woman want to wear this every day, and how can it be incorporated into her wardrobe for daily use”.
The device includes a sapphire curved screen on the inside of the wrist with 18l gold coating that displays text messages, events from Google and Facebook, calendar items, and recommendations of nearby stores and restaurants from Yelp.
Brian Krzanich, the Chief Executive of Intel Corp said that Intel got late to make tablets and smart phones in recent years, so they made sure that the chipmaker is at the forefront of future trends in mobile computing.
He also said that he gave a green light for the chipmaker for developing the bracelet further to Opening Ceremony after his type wore a prototype for some days and liked it.
Incoming alerts discreetly vibrate the bracelet instead of making a noise about any disturbance. The price decided for MICA is roughly about $495, which includes a two-year data plan with AT&T, which means does not have to rely on smart phone for connectivity, as other smart watches do.