This Wednesday, Chris Sacca, one of Twitter’s longtime investors, put out his view regarding the company’s status and its few options for a viable future, that were very different from those of CEO Dick Costolo. Basically, Secca said that if Twitter does not change its ways and fast, it will end up being bought by a major company. However, he views Google as a good fit for Twitter.
Since Twitter’s shares have been down by 25 percent this past April quarter, it has become quite obvious that serious measures need to be taken in order to find new and better ways for Twitter to attract and keep users.
Over 1 billion users have tried out Twitter last year and have not stuck around and this is probably the main concern that Wall Street has regarding the social media company. This is also the biggest issue at Twitter headquarters, with quite an important difference in views between CEO Costolo and Sacca.
Chris Sacca wrote a 8500 word blog post in which he talked all about Twitter’s issues and the best ways that he sees as viable, in order to overcome them. He talked about the fact that it is not appealing to users to receive their posts in such a strict chronological order and he proposed that the tweets be organized according to their topic, so that the user be able to chose exactly what he wants to read.
It is this chronological display that ever so often keeps users from seeing the best posts, and instead he is surrounded by the latest things to cross the minds of the people in its list. Several other companies are trying to shake this chronological display of posts, such as Facebook’s Instagram, that resorted to sending its users spammy e-mails in order to convince them to look at the most important photos in their feed, that they might have missed.
Facebook itself however, seem to be on top of this issue, as it allows its users to chose between seeing the newest posts or the best ones. Furthermore, Secca talked about the importance of Facebook’s incentive-like buttons, such as the “Like” button. He thinks that if Twitter would introduce something similar, its users would feel more comfortable and more at ease on the micro-blogging social media app.
Secca views these changes as being crucial to Twitter’s future, as the present state of the company is most likely going to push it to the point where it will have to be bought by one of the three biggest companies in the social media field: Google, Microsoft or Facebook.
He thinks that it would be best if this point is not reached though, as he thinks that Twitter’s independence in changing its features and its image is extremely important, and that it would lose this ability to a certain extent if bought by either one of these companies.
However, out of the three, Chis Sacca said in an interview on CNBC, that Google would make a good fit for Twitter, precisely because he thinks that Google is lacking a social media facet, where people can interact, and that Twitter would be perfect for exactly that.
At the moment there is no actual plan regarding Twitter getting sold to any other company, but investor Chris Sacca hopes that it is not too late for the company to change its strict ways, so that people use it more in the future, which would mean that it would get to hold on to its independence. CEO Dick Costolo however, has completely disregarded Sacca’s advice and ideas and he has suck to his own scripted speech at Twitter’s annual meeting that focused on the company’s amazing sales growth.
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