Last-minute Christmas shopping deals are still available, as major retailers are trying to make the most of the buyers’ frenzy as the winter holidays are fast approaching.
Recently, more and more people have turned to online shopping as a more convenient and time-saving alternative to the traditional ways of finding and purchasing merchandise.
Research conducted by Adobe Systems has revealed that revenues generated by Cyber Monday this year have actually surpassed all expectations, being around 3.2% larger than anticipated.
However, as shown in a recent poll conducted by RetailMeNot, around 9 out of 10 people still haven’t finished their purchases for the upcoming holidays, and approximately a half admit they’ll even shop on Christmas Eve.
Even more promising is the fact that around 3 out of 5 will be shunning e-commerce these days given the fact that they fear they won’t be able to receive their packages on time.
Therefore, brick and mortar stores have extended their working hours these days, and will remain open until late hours on December 24, in the hope that they will generate more revenue from procrastinating customers who are yet to buy Christmas presents.
For example, Target will conduct business on Christmas Eve up until 11 p.m. and for orders placed online by 11:59 p.m PST on December 21 the company still promises free delivery by Christmas.
On Christmas Eve, Walmart will keep its stores open until 8 p.m, while closing its Neighborhood Markets earlier, at 6 p.m. Moreover, customers who shop online will still be available to pick up the package at their nearest store, as long as they issue their order by 6 p.m. on December 23.
Consumer electronics corporation Best Buy will only be welcoming customers until 6 p.m. on December 24, but from today onward, for three consecutive days, it will expand business hours until 11 p.m.
There is also free delivery those who will be making online purchases up until 10:30 a.m. CT on December 22, and parcels are expected to arrive in 2 days, right on Christmas Eve.
Kohl’s will remain open for a staggering amount of 170 hours these days, finally taking a break on December 24, starting from 6 p.m. Items bought online will arrive by Christmas, provided that 1-day delivery is selected, and that the order is sent by 1 p.m. CT.
Similarly, Toys R ‘Us is also working in over drive these days, starting from 6 a.m. on December 21 until 9 p.m. on December 24. Online orders can be placed up to 4 p.m. on Christmas Eve, on condition that the customer picks up the products from the store.
Aside from prolonging their schedule so as to accommodate clients who will be purchasing Christmas gifts, retail chains have also been slashing prices, in order to generate more traction for items that have sold poorly in recent weeks.
For example, since the cold weather is yet to arrive, apparel such as warm sweaters and winter boots hasn’t really flown off the shelves, which is why now retailers are scampering to reduce this excessive stock by offering the clothing items at heavily discounted prices.
Similarly, toys are also being placed on sale, Target for example making such items available at prices around 5.2% lower than the ones offered by Amazon during Black Friday, as revealed by a report published by Bloomberg Intelligence.
Last-minute shoppers who wish to have access to updated information regarding a particular store’s closing hours can download a free app provided by RetailMeNot, on Google Play or iTunes’ App Store.
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