Facebook’s Messenger welcomes users without Facebook accounts now, in order to promote itself as an independent platform and bring in more users.
Facebook is planning to rule the instant messaging world, and therefore, it is working hard to gather more and more users to its Messenger app, but also to their recent acquisition, WhatsApp. With these two companies, Facebook has basically built an instant message empire and now it is upgrading it so that no other company can even get close.
If WhatsApp was viewed as a pretty independent app ever since its Facebook free beginnings, the Messenger App actually is a Facebook spin off. But recently, Facebook CEO Mike Zuckerberg has publicly announced his intention to make users regard the app as a stand-alone platform and not just an extension to the Facebook mother app.
And they have been adding feature after feature to the Messenger app, so that it may crush its competitors, WhatsApp, that has eventually been bought and Microsoft owned Skype.
The most notable features that the app has gotten in the last few months include video calls, that offer Messenger the potential to compete with video-call master, Skype. Furthermore, the app has gotten its own game, soon to be followed by an entire series.
The games are going to be connected with Facebook, but only if the user wishes it so. However, the popularity of the games is meant to bring new users to the app from Facebook and not the other way around.
But now, Facebook is getting serious about making its Messenger app independent. And the perfect way to achieve that performance was to allow users to sign up to the messenger service, regardless of the fact that they do not have a Facebook profile.
Now, users can sign up to Messenger with their mobile phone number only, because they make the Facebook profile optional. This is bound to bring in a lot of people who might have wanted to use the instant message app, but not Facebook as well.
This new feature actually has the potential to make people start calling the instant message service just Messenger, not Facebook’s Messenger. And when the series of addictive games will be implemented, the app will basically be unstoppable.
If at lest one of the games is as gripping as Candy Crush, it will assure an instant success to Messenger, because people will be able to join in with or without Facebook just so that they could play the game. So, now that the Messenger means business, it remains to be seen what the app’s developers will think up next.
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