Comcast’s NBC Universal invests $200 million in Buzzfeed in the hope of growing its millennial audiences.
This is quite a bold move for NBC Universal, but it just might be the perfect way to become relevant to teens and young adults, who go absolutely crazy for Buzzfeed. Basically, NBC needs Buzzfeed to translate its content into a lingo that sounds appealing to the millennials, who are an audience quite difficult to attract, as NBC has found out from experience.
This decisive move comes only a week after NBC Universal has announced its similarly sizable investment in Vox Media, which is actually one of Buzzfeed’s greatest contenders. This is actually extremely helpful to NBC, because if not one, but two media giants among millennials advertise the network, it only means more exposure for it.
NBC Universal has created some amazing TV shows lately, such as Hannibal, which is a visual masterpiece and an amazingly entertaining ride into the world of the viciously charming Dr. Lecter, portrayed by Mads Mikkelsen.
However, in spite of the high quality of the show and the immense critical acclaim it has received, the show failed to get all that many viewers along its three amazing seasons, that have never lowered the bar in terms of quality and refinement. This is why the network has eventually decided that the third season will be the show’s last at NBC, because the costs of the show were too sharp, compared to its week viewer base.
This is exactly where NBC wants Buzzfeed and Vox to intervene. Hannibal, for instance, could have become a cult classic if advertised appropriately among millennials, who are massive TV show consumers.
Buzzfeed actually announced its intention to make its very own movies or TV shows in the near future, because it just might be able to bring millennials something that would be in line with their greatest passions and interests.
But since making movies and shows implies some immense production costs, NBC Universal’s investment will be the perfect means for Buzzfeed to become more than the voice that buzzes about the movies and actually make its own original shows and films.
It remains to be seen how the collaboration between NBC Universal and Buzzfeed will go, but it seems to be an amazing opportunity for both of them, thus making NBC’s decision an extremely inspired one.
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