Quality family entertainment that brings together two of the most loved and popular household names in the entertainment industry? Yes, please.
Nintendo and Universal Parks&Resorts announced that they joined efforts in creating spectacular and innovative family entertainment experiences. While the creative teams of both iconic names are still working on the specifics and no details have yet been released, the news is widely received with excitement.
The Universal theme parks will exclusively feature new establishments where admirers of Nintendo will be able to immerse in a world of beloved characters brought to life.
The partnership has been perceived on the market as an attempt on Nintendo’s side to reinvent the company after reported downgrading of its Wii U game console compared to its two main competitors. Sony’s Play Station 4 and Microsoft’s Xbox One released at almost the same time have topped the sales by the end of 2014, leaving the Wii U console lagging behind.
At the same time, the first financial quarter reports of Nintendo have seen the first annual profit since 2011. With a reported operating profit of 207 million dollars on a total amount of 4.6 billion dollars in revenue, the outlook is on the bright side.
And with recognizable names that enchanted generations and carefully developed storylines supporting games, Nintendo is not worrying much. What has been declared of the partnership is that:
“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters. Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks”.
With such an appraisal and Steven Spielberg behind the scenes as the Universal Parks&Resorts creative consultant, the partnership between Nintendo and Universal is poised to be a succes.
Keep in mind that so far Universal theme parks are acclaimed for fantastic experiences sprung from the technologically advanced film and television based attractions. It can only be good news for those waiting for a ride with Mario or a chase for the Pokemons.
Image Source: techradar.com