Pinterest is about to meet its full market potential, as it will introduce a “buyable pin” feature on its app for its iPhone and iPad users. If you think about Pinterest, it has always been filled with many great ideas for future purchases, so this new feature is a great fit.
Until now, Pinterest users would look for their favorite items, pin them and then eventually Google them so that they could purchase them. Now, the app will provide the same outcome, only much faster and easier through the “buyable pin” feature.
This will become available at the end on June to all iPhone and iPad users in the US. This actually constitutes their extensive pilot study, as there is no notice at the moment regarding the international expansion of the feature, or its implementation on Android-powered devices.
Naturally, the payment will be made through Apple Pay or through credit card, making Pinterest part of the expansion of this Apple sector. With Pinterest’s buyable pins out large, it is surely going to be an amazing iWorld out there!
The expected success of this new feature comes from the fact that it is such a perfect fit into the image of the original app. Therefore, the users do not feel that Apple has somehow forced its way into their Pinterest time. On the contrary, the accessibility it offers to users feels so right, that its success feels guaranteed.
The only grey cloud in their perfect sky might be the inevitable price differences on the Apple-based purchase options. For the people who use Apple Pay on a regular basis, this will not probably come up, but for those who do not, the idea of comparing prices with other services seems a predictable fact.
It remains to be seen if Apple Pay will provide the best prices through its service, as this could turn that grey cloud into a whole lot of sunshine, since this would actually have the power of further establishing the stability of their payment feature.
As for Pinterest, if this ambitious nationwide Apple pilot study turns out successful, as it is expected it will, extending the feature to Android-based devices will become the next logical step. And this is bound to provide Pinterest with an impressive profit.
Furthermore, if the pilot study proves successful, then the Pinterest buyable pins will most likely take over the world. Rarely does an extension fit so well with the initial product, as introducing a feature that allows Pinterest users to buy their items of choice directly through the app seems like such a logical step, that it appears to be part of the original design of the app.
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