Reddit has just launched its official app for both Android and iOS devices, a version that will replace the Alien Blue service. The app has been in beta since January this year for Android and since March for Apple, and the service is officially available starting today in the United States, United Kingdom, Canada and Australia. More countries will join in over the coming months.
Alien Blue has been the official app of Reddit for one year and a half but has been today replaced with the new platform. However, its version for tablets will remain available until the company develops an app appropriated for such devices.
According to Alex Le, Reddit product manager, the company has learned from the Alien Blue community and by taking its advice has hopefully created the best Reddit app for mobile devices. Because of limited resources, he has stated that Reddit has focused on making the app their primary and official client. Additionally, they were able to create a stable client in a very quick time, as well as add various features, thanks to the new code base. Reddit is planning to deliver frequent updates, at least once a month.
This is only the latest endeavor of Reddit which has made great efforts to create the best mobile experiences ever since it acquired Alien Blue. The company also needed to make it up after the inconsistency of social news and the mobile approach of the website, but also after the launch of a dedicated AMA app that was later abandoned.
The new app looks like an upgraded Alien Blue, equipped with iconography and design tweaks that give it an air of a unique service, and not an adapted website. Reddit keeps Alien Blue’s Night Mode option for viewing posts when the light is either low or non-existent. The “speed read” button is designed to allow you to navigate quickly Reddit content on the screen of the phone, such as AMA sessions.
The company is offering those of you who will download the official app during its first week after the release a free trial for the gold membership of Reddit, which includes ad-free browsing. Additionally, the Reddit will maintain ads on the free versions of the app, but in a way that it does not annoy the user so much.
Image Source: Venture Beat