Tech giant Samsung Electronics Co Ltd on Tuesday announced the appointment of a new smartphone marketing chief ahead of the much anticipated launch of its latest flagship Galaxy S handset.
Lee Sang-chul, who was former head of Samsung’s Russian operations, has been appointed as strategic marketing head for the mobile business, a Samsung spokesperson said.
Lee will succeed Kim Seok-pil who stepped down from the role recently. According to a source familiar with the matter, Kim took the decision to quit over health issues and not performance. The source also said that the executive is likely to come back for work at a later time after recovery.
Lee, who has worked as Samsung’s head of Latin American operations, will look after the launch of new Galaxy S device. The success of smartphone will be critical for Samsung, which saw mobile earnings drop 64 percent from a year earlier between October and December en route to a first annual profit drop in three years.
According to the analysts, the company cannot afford another flop of its premium smartphone after witnessing relatively poor sales of its current flagship Galaxy S5.
The recent research work has shown that Samsung’s rival Apple Inc may have overtaken the South Korea-based company as the top smartphone maker in the world during the fourth quarter.
The South Korean firm has invited the tech world for a big event on March 1 in Barcelona prior to the Mobile World Congress trade show, where the launch of its next Galaxy S smartphone is widely expected.