T-Mobile has just announced that its Simple Global feature will include 20 more foreign destinations, thus providing postpaid subscribers with unlimited data and texting at no extra cost. In addition, customers will also enjoy flat-rate calls at 20 cents per minute in the supported countries.
Destinations will now include all of Europe and South America, the most noteworthy addition being the Bahamas, which is preferred by 2 million U.S. holidaymakers every year. The preferred rates will also be available in the Asia-Pacific region, Africa and the Middle East.
Overall, the feature has been extended to cover more than 90% of the trips taken by subscribers, thus greatly reducing expenses related to keeping in touch with family and friends.
With this strategic move, the self-proclaimed “Un-carrier” has expanded global coverage to 145 countries, where American travelers will no longer have to fear high roaming chargers. There are however limitations, since no tethering is allowed and standard data speed is at just 128kbps.
Aside from its destinations outside North America, the provider also services the U.S., Mexico and Canada through its “Mobile without Borders” plan which offers unlimited calling, texting and 4G LTE data with no additional charges.
The Simple Global feature was introduced in 2013, in an effort to promote lower costs for communicating via mobile phones upon departing from the U.S. Since then, international data use has become 140 times higher, global texting has experienced a tenfold increase, and the number of voice calls has soared 6 times.
The company has used this roaming plan in an effort to differentiate itself from competitors who charge their users additional costs when travelling outside the borders. The selling point is especially attractive to multinationals whose employees have to be internationally mobile.
All in all, roaming fees associated with wireless data use while doing business abroad amounted to a mind-blowing $7.3 billion in 2014, as RCR Wireless reported.
Verizon for instance has an International Travel Preferred Pricing which requires subscribers to pay $25 for 100MB when taking trips to popular foreign destinations, and a staggering $2.05 for 1 MB of travel data in other countries.
As a result, according to a recent study, more than 50% of carrier customers in the U.S. turn off data immediately after crossing the border, fearing pricey roaming charges.
“The carriers have made billions overcharging consumers who just want to stay connected overseas, and we’ve changed all that”, declared John Legere, CEO of T-Mobile U.S.
Last week, T-Mobile has also announced a significant expansion of its LTE coverage, which now carries 4G signal to more than 290 million Americans. Given this evolution, the company has introduced the first ever lifetime coverage guarantee, for iPhone 6s and 6s Plus users who choose T-Mobile as their operator.
Image Source: T-Mobile