iPads are still king of tablets. However, this doesn’t mean much of a financial improvement for Apple. As the tablet market continues to contract itself to record low performance, there are not many sales in this branch to entice big earnings.
Tablet Market Is at 10th Quarter of Record Low
Based on companies’ filings on their quarterly reports, a research firm entitled IDC released new stats that give away the worldwide tablet market situation. According to their findings, this industry branch is on a continuous decline. The first quarter of 2017 represents the 10th straight financial period of decreased shipments.
There were 36.2 million shipped units across this period of time. By comparison, last year same time this sector was doing 8.5% better than now. The last time tablet market saw a positive performance was in 2014. This was when companies sent 50.4 million products at a worldwide level.
IDC report took into account both traditional and more innovative products such as Surface Pro. Moreover, it didn’t neglect tablets with detachable keyboards, yet it did rule out convertible laptops with fixed keyboards.
Huawei Showed Greatest Improvements of All Companies
Apple managed to protect its title as the king of tablets thanks to its iPads. A quarter of a million orders secured its first position according to the IDC report. On the other hand, rivals are showing signs of catching up with the tech giant this quarter. This situation might underscore the fact that iPad Pro wasn’t powerful enough to boost sales.
The only company that showed a visible improvement this year was Huawei. Its shipped units were up to 2.7 million which is better than last year when in the same period the company sold only 2 million tablets. However, this was not enough for Huawei to reach higher than the third place.
Nonetheless, things may change for the better for Apple. At the end of March, the company launched a new line of iPads priced at $329. This is the most competitive price tag for iPads so far, yet the releasing date was too late to boost first quarter performance.
Image source: 1