It seems that the regular red, white and gold design is no longer viable in the current fast-food side of the market, because McDonald’s changes its packaging design once again, switching to a more colorful and varied look. This revamp will be taken into effect across the globe in the following months.
The changed designs will be applied to sandwich boxes, paper bags, and beverage cups in the next few weeks in the US, gaining more and more momentum as time goes on. In regards to global scale, 36.000 McDonald’s restaurants will shift from the traditional designs as well. The bold letters and more vibrant colors will most assuredly portray the company as a more modern one in comparison to its peers.
The fresh and simple new design is not the only goal of the fast-food company. By the year 2020, McDonald’s claims that all of its packagings will be made from eco-friendly material, with 100% fiber-based composition. This attempt at becoming more environmentally friendly has been seen in the past months as well with the release of the McBike style of packaging, made out of 100% recyclable cardboard.
The McBike is simply put a cardboard box that can be attached to the bike’s handlebars, being able to support a burger, a pack of fries and one drink. This is achieved by folding the box’s sides, attaching it to the handlebars. Although it is not entirely recommended to ride at high speeds while eating a burger and holding a cup in the McBike, this idea gained a rather large amount of traction within the fast-food loving demographic.
In regards to the company’s packaging design in general, it has changed quite a bit since it was first founded back in 1955. At its start, McDonald’s opted to brandish their then current mascot on its packages, but this idea was dropped in 1961, with the company electing to use the more recognizable design of its two golden arches.
In order to provide a higher degree of safety for its users, concerning food spills and stains, the company unveiled their new burger cardboard boxes in the year of 1970. But McDonald’s didn’t stick to that idea for a long time, switching to foam packaging in 1983, as well as expanding its take-out packs for its breakfast menu, alongside the menu’s expansion. This design was kept up until 1993 when the design started to show McDonald’s food products on its packages.
From 1995 to 2003, the company switched to the golden arches design once more, only to be changed once again in 2003 to a complete white packaging. From 2008 to 2013, McDonald’s chose to advertise food on its packages once again, showing pictures of fruits, vegetables, and whole foods. The next to last change was the one from 2013 up until today, with the company opting for the rather interesting and creative design that people grew to love.
But this will change starting with this year, as McDonald’s changes its packaging design once again, opting to go for the brown paper bag look just like in the past, with the added colored text and golden arches. Even if this design may look rather simple, it can actually be viewed as a way of peering into the company’s long design history, if one would look close enough.