Many assumed that after the listeria outbreak caused by the Blue Bell ice cream, it would be the end of the company. But according to a recent statement, Sid Bass, the Texas billionaire, will invest in the creamery in an attempt to save the company and bring it back on its feet.
Blue Bell Creameries made the news after recalling all its products off the shelf from 23 U.S. states because the company’s ice cream was linked to three deaths caused by listeria, a deadly bacteria that lives in dairy products. Three people died in Kansas after consuming Blue Bell ice cream, according to the reports.
Paul Kruse, CEO of Blue Bell Creameries, and one of the company’s founding members who has been in charge since 1917, released an official statement in May asking the shareholders to help overcome the financial crisis after the listeria outbreak.
Blue Bell Creameries was once the third best-selling ice cream company in the United States, but after the listeria outbreak accusations, the company was forced to lay off more than 1,500 employees and stop all operations. According to official reports, the company lost more than $130 million following the listeria outbreak.
Sid Bass, who announced that he will invest in the Blue Bell ice cream company, is known as an investor and philanthropist who made it on Forbes’ list of billionaires at number 1,118. Bass, who made a fortune in oil business, hasn’t made any comments on his recent investment in the Blue Bell Creameries. However, his representatives released an official statement in which they expressed their excitement to be involved with the Blue Bell ice cream brand.
Kruse said that the recent investment will help the company get back on its feet and return to the ice cream market and to their loyal customers who still believe in their products. However, the official release date of the new Blue Bell ice creams has not been announced as of yet.
In April, Blue Bell creameries announced that it will recall all its products after researchers identified contaminated ice cream. The U.S. Centers for Disease Control and Prevention said Blue Bell was linked to the deaths of three people from Kansas and others getting sick in Texas and Kansas with the listeria bacteria.
Listeria is a deadly pathogen that usually lives in cold, wet places. Although it doesn’t pose a serious threat to healthy people, it is dangerous to those with a poor immune system, pregnant women, infants and older adults.
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