The Honest Company is Jessica Alba’s start-up that sells all natural, eco-friendly products for the entire family. Ever since its release, the company has advertised its honesty policy, as they value their transparency enormously.
Co-founder Jessica Alba said that ass a young parent, she felt the need for products that would be safe and natural, less harmful for the environment and that would have an wholesome trustworthy design and that would be in a reasonable price range. And since she couldn’t find such products on the market, she decided to start a company that would be able to provide parents with products of higher standards.
And since she decided that absolute transparency would be the signature feature of the care released by her company, she decided to actually call it The Honest Company, so that people can immediately know what to expect.
And it seems that this policy has proven to be quite successful because the company has been met with great enthusiasm. At the moment, The Honest Company has just raised $100 million from its latest funding campaign, which led it to a valuation of $1,7 billion. This is an amazing outcome for the company, as it has absolutely thrived on the market.
It was precisely its honesty policy that got Jessica Alba’s company through a recent scandal involving the sunscreen lotion produced by The Honest Company, Honest Sunscreen Lotion.
A lot of people were significantly dissatisfied with the product, as it didn’t provide them with a satisfactory level of protection. A massive series of pictures displaying people who got sunburns while under the protection of the Honest sunscreen were posted on social media platforms and the entire situation culminated into a media bash of impressive proportions.
The investigation performed on the matter revealed that the Honest sunscreen had too little zinc in its formula. Jessica Alba pointed out that the quantity of zinc was included on the product label and on the company website and that the product was thoroughly tested by a third-party company, all within the requirement of the U.S. Food an Drug Administration.
Eventually, the scandal died down and the recent success of the The Honest Company proves that people have moved on an that we will be seeing a lot of the Honest brand from here on.
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