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Though Curbing Prices Are Declining, Google Overall Revenue Falls

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During the recent quarter of the past year, the Internet advertising growth slowed down, so as the revenue of Google Incorporated, falling flat of Wall Street’s current expectations, while compensating a slight improvement in advertising pricing, which caused its shares to go down by 3%.

During the third quarter, the overall number of paid clicks or ads expanded by almost 17%, which was lower than the 25% growth rate that the company delivered during the second quarter.

Though Curbing Prices Are Declining, Google Overall Revenue Falls Overall online advertising rates on the other hand, which was stuck in a recent multi-year drop, moderated slightly during the year’s third quarter, dropping 2% year-every-year. That was an indication of improvement compared to the 6% decrease in its Cost-Per-Click (CPC) during the second quarter.

On Thursday, Google Incorporated’s shares fell by 2.7% in extended trading amounting to $510.11.

Colin Gillis, an analyst of BGC Partners said the CPC decline has already stopped, and that was a big advantage. Gillis also reiterated that if CPCs tend to flat line will help significantly the company’s core.

The posted overall revenue of Google was $16.52 billion for three months, which ended on September 30. Google’s last year’s revenue was at $13.75 billion. Thomson Reuters I/B/E/S conducted a poll among analysts, indicating their revenue estimate of $16.57 for the recent quarter.

Google also significantly increased its spending this quarter as the company has increased employee headcount by 3,000. The total headcount contributed a 46% increase in the company’s research and development spending.

Google announced on Thursday its newly appointed Chief Business Officer (CBO), Omid Kordestani to replace Nikesh Arora. Arora left Google a quarter ago and joined the Softbank Corporation of Japan. The CBO is a significant position to administer all Google’s revenue-generating activities, while acting as a liaison officer to Wall Street and investors at the same time.

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