Tinder has launched ‘Smart Profiles’, as well as a newly updated algorithm in an effort to boost users’ matches and to improve customer satisfaction when using this app.
According to company officials, the features which have just been unveiled will significantly heighten the probability of finding the perfect partner, by making the search more meaningful and at the same time hugely engrossing.
The suggested matches shown by the program will be more likely to suit the user’s tastes and expectations, because the algorithm will now have a superior level of accuracy and precision.
While the app will keep its minimalist design, more relevant data will be processed, than in previous versions. As a result, profiles that will be presented will be those that would’ve been chosen by customers themselves, if they had been allowed to handpick who they would view.
The app developers also claim that the update greatly improves the chances of finding a compatible love interest, who not only corresponds to one’s ideal image of a lover, but is also equally willing to establish a romantic connection.
This increased functionality has been made possible thanks to machine learning, which employs artificial intelligence in order to gain knowledge from prior data, in order to make accurate predictions.
Company representatives haven’t revealed exactly what new criteria they have included in their algorithm, and Tinder CEO Sean Rad has simply stated that the algorithm is somewhat similar to Google Search results.
One obvious change is that Tinder now provides users with work and education information regarding their potential matches, just like other dating apps such as The League and Bumble have been doing for a while now.
These details had already been provided by users anyway in their bios, but now there’s the possibility to display them more prominently, by incorporating them in “Smart Profiles”.
As a result, individuals will be notified if a person whose profile they’re viewing has attended the same college, or has worked for the same employer at some point. This might allow them to potentially reconnect with former high school crushes or other acquaintances they have failed to keep in touch with.
“Smart Profiles” will also present other things that two users might have in common. Previously, Tinder searches could only be performed by setting age and location as filters, but now it will be possible to find members who hail from the same hometown, who hold the same job position or who have a similar academic background.
The messaging section has also been revamped, by separating new Tinder matches that the client hasn’t yet chatted with, from those that have already been contacted. Previously, all these potential partners were listed in a bulk, without an effective way of keeping track of old conversations.
This new string of updates follows another recently introduced feature, called the “super like”. This permits users to distinguish between people they would really like to get to know, and those that they are less interested in.
Apparently, this move has actually proven successful, as it boosted the likelihood of finding better suited matches, and it has also increased the length of chats taking place on Tinder.
It’s obvious that company officials are trying to turn the mobile app into a more respectable dating service, after early beginnings suggested Tinder was just a fun, casual game of swiping through people’s photos.
At present, 26 million connections are created every day through this program, and ever since the app’s launch in 2012 a total of 10 billion matches have been achieved.
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