Google and Facebook are not the only ones concerned with increasing diversity in their workforce. It seems Twitter has joined the noble cause as well, as they made an announcement that they are willing to commit to boosting the number of female employees working at the company.
Their goal is not incredibly ambitious, one might say, given the fact that their target is to increase the percentage of women working at the company by one point. Right now, it was reported that 34 percent of the employees working for Twitter are female. This means that about 40 women will be hired next year.
The company has also announced that they are planning to increase the number of employees belonging to ethnic groups by one percent as well. Thus, by 2016, 9 percent of the people working for the giant the company will be black or Hispanic.
Even if the figures are not very high, they have still made an important step forward towards a more diverse environment.
“Last year there was a trend to release [diversity] data, which was great. Setting goals is a next step in the right direction,” said Melinda Epler, who is the founder of Change Catalyst.
However, she also adds that, while setting goals to increase diversity proves that companies are taking it seriously, it is important to set more ambitious targets than merely increasing the percentage of women employees by one point. “That’s disappointing,” said Melinda Epler.
Even if the numbers are modest, it is still important to note that it’s not going to be easy for Twitter to reach this goal. Hiring more women means either expanding its workforce or firing white male employees from the company. Given that Twitter is said to be needing more cost control, the latter version is more plausible. Representatives of the company declined to comment on the matter.
Currently, Twitter has about 4,100 employees, which is a lot, compared to other companies. Increasing the percentage of female employees by more than one point is no easy task to achieve because there are a lot of costs involved.
Experts such as Jon Bischke, who is the chief executive of Entelo, a recruitment platform, says that there is a much simpler solution to the problem of diversity. Companies should change their approach to hiring and create more diverse pipelines from which to chose their people. Instead of hiring people just because they are female, the company should chose the best prospective employees from a diverse pool of people.
Even so, there is something far more important that companies need to take into account – the unconscious gender bias that affects so many employers, as Epler points out. It is crucial to make profound changes before major corporations start worrying about statistics.
Image Source: dispatchtimes