Micro blogging site Twitter Inc’s stock gained over six percent on Tuesday after it announced a new advertising distribution program in which it will promote tweets on third-party websites and mobile apps.
Twitter announced expansion of its advertising base in an attempt to brighten its revenue prospects.
The web company has begun the display of tweet-based advertising, called Promoted Tweets, beyond its main website.
According to Twitter, the syndication program will help in broadening the reach of its advertisements beyond its 284 million monthly users.
In the initial phase, the social media company will be first partnering with Yahoo Japan and newsreader app Flipboard where the promoted tweets will appear.
In an official blog post, Twitter said, “For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience.”
“We’ve been thinking a lot about how we can take the rich canvas of the Promoted Tweet and extend it beyond Twitter, to all the places where tweets go today. This is the first of many opportunities to create such campaigns,” according to the company’s statement in the blog post.
Twitter will on Thursday report its fourth-quarter financial results. The stock price of the company has been under pressure, down nearly 40 percent from its 52-week high of USD 67.24, on the concerns of investor that the micro blogging site company is struggling hard to add new users to its service.
Twitter’s shares increased 6.5 percent to USD 39.90 early Tuesday afternoon.
The Promoted Tweets’ expansion illustrates that the micro blogging site company will be starting making money from those eyeballs, just as its Chief Executive Officer Dick Costolo pledged in November last year.