Among numerous fitness trackers, Under Armour’s wristband is a diamond in the rough that does not look very impressive, but could capture customers with its software. For a little over a year, Under Armour has been working with HTC for a new piece of tech that unfortunately got cancelled. However, this year, they arrived with something else.
The wearable industry has seen to a great increase in popularity in the past couple of years. It’s difficult to compare with titans such as Fitbit, especially with Apple taking a slice of the market, but Under Armour will give it a shot. The new UA Band, is a $180 fitness tracker, holding the trademark black and red design along with the promise of HTC performance.
The design of the band itself is simple, hard in surface, with a curved shape. It’s certainly not as sleek as others, but it would fit comfortably whether worn on the inside or outside of the wrist. The display, however, is horizontal as opposed to vertical as a majority of fitness trackers have. That would make it potentially easier to be worn against the inside of the wrist.
Like any other fitness tracker, the UA Band arrives with a heart rate tracking monitor, notifications, activity tracker, sleep monitoring, workout intensity, time, and, more interestingly, nutrition. The user can personalize the displayed information, depending on what stats they wish to know at a simple glance. It will also notify you if you’ve been sitting down for 60 minutes, prompting you to start moving.
That way, you’ll know exactly for how long you’ve been laying around.
The software, however, is where the UA Band can excel. The app itself is divided into four sections: sleep, fitness, step activity, and nutrition. The latter helps the user in tracking down their estimated calorie intake, by letting the tracker know your intake of food for that day. It does not delve into the details, adding, and measuring, but it has three simple options of light, medium, and heavy meals you have been consuming.
It’s simple, and does not necessitate extensive knowledge on counting calories.
The app also arrives with an “How do you feel?” feature that allows you to rate between 1 in 10. By ranking each day, the user can compare every single one in rapport with sleeping, fitness, step activity or nutrition. Or, they could estimate how all those factors influence the way they feel, so they might repeat them again and again.
The fitness tracker will instantly monitor your activity, knowing when you go to sleep and when you’re awake. However, it will have to be manually notified of your workouts. Challenges are also an interesting feature, where you can challenge your friends to certain tasks, such as who takes the most steps, who works out the longest, or numerous other options.
It’s simple with a user-friendly app available for Android and iOS, and you won’t get bombarded with notifications.
Image source: recodetech.files.wordpress.com