AMD, the American CPU producer, is on the decline as it saw its market share decline year after year in favor of Intel but it hopes for a new start with AMD Zen. The new CPU will be released in a limited quantity in the last quarter of the year, before a massive rollout in 2017.
AMD’s CEO, Dr. Lisa Su, during an earning’s call this week has emphasized their focus for the Zen main server launch in 2017. She added that AMD:
“may ship some limited volume towards the end of the fourth quarter, based on how to bring up goes and the customer readiness.”
AMD’s future will depend a lot on the success of its Zen chip, which is anticipated to have similar performances to Intel’s CPU lineup at a competitive price if not lower, as AMD has been known to undercut its competition in regards to price.
Although Zen is months away from release, AMD is looking to the future and wants to combine the new CPU with a GPU in order to create a mega-chip suited for high-performance tasks needed in enterprise servers and supercomputing.
According to Su:
“It’s fair to say we do believe we can combine a high-performance CPU with a high-performance GPU; it’s an area where combining the two technologies makes a lot of sense; obviously, it’ll come in time.”
A similar combination of technologies, which resulted in the creation of mega-chips, is not a novelty. Some of the world’s supercomputers use GPUs as co-processors for tasks like weapons design, weather forecasting. AMD has delivered made-to-order chips for the Xbox One and Playstation 4 gaming consoles which featured an AMD CPU code-named Jaguar and Radeon GPU.
Similar technologies exist already but the CPU is not fully integrated with the GPU. AMD’s mega-chip will allow them to distinguish themselves from the rest of the competition through a competitive price and the fact that it can be first on the market with this type of product, unlike Nvidia or Intel.
AMD’s general strategy is to produce server chips for select markets rather than pursuing all segments as it can’t afford the waste resources gambling in all markets.
Will you buy AMD’s new Zen CPU? What do you think about a mega-chip combining a CPU with a GPU?
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