The behemoth retail company has recently announced that they would launch their Prime Now delivery service. This has become available in the Seattle area starting August 25.
Amazon’s prime members can benefit from the new service by simply downloading the Prime Now application. They can afterwards start shopping, choosing from a wide range of items which vary from alcoholic beverages to groceries and gifts. They will get the selected products within two hours. However, those who want them delivered in one hour need to pay an additional $ 7.99.
In addition to that, rumors say that the company is also testing a restaurant delivery service. This could prove very useful in the long run, especially given the fact that things such as snacks, drinks and groceries are often needed at the last minute, when, for instance, you are expecting guests.
Ordering alcohol delivery online might sound like a great idea for some people. Nevertheless, some items like gym equipment, glasses or toilet mugs are hardly on the list of items that you might need on a very short notice.
For now, the company has only limited the service to Seattle, where the headquarters of the company are, and it remains unclear whether it is going to be extended.
Amazon is not the only company to engage in alcohol delivery service through an application. Drizzly, the Boston-based company has been doing the same for quite a while, even if in a slightly different manner.
Unlike the giant retail company, Drizzly connects customers with sellers. It is the latter who bring products to people’s doors. While Amazon has its own products to sell, Drizzly does not. The main similarity is that both companies have implemented an app that people can download.
It is yet uncertain how big the rivalry between the two companies is going to get. According to Nick Rellas, Drizzly’s CEO, it largely depends on how much Amazon is going to extend its offer. An impediment to the implementation of the alcohol delivery service in some states might be that some of them have very strict policies regarding these types of beverages. Moreover, he believes that competition is good news because it increases awareness related to such applications.
Amazon representatives said that the company is aiming to expand its service as fast as possible, so that more people can benefit from the fast delivery service.
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