One of Apple’s highly expected products, the Apple Car, which was slated for release initially in four years has been pushed back one year, to 2021, according to the Information. As of yet, Apple never confirmed the existence of a project involving a self-driving car.
According to a report regarding three Apple engineers, the Summer brothers, which are currently working on the company’s secretive Project Titan, the delay was caused by certain unforeseen challenges. The main focus of the Summer Brothers, as described by the report, is to develop software capable of capturing huge amounts of data each Apple Car would generate; as well as being in charge of purchasing and configuring the servers needed by Apple for such a project.
One unforeseen challenge that might have led to the delay of the project is Apple’s need to improve its cloud infrastructure to handle massive amounts of data. The data gathered by cars would then be used to develop self-driving car technology and improve its capabilities over time.
According to the CEO of DeepMap, a technology provider for automated driving systems, a self-driving car can generate up to 10 GB of data for every single mile it travels. As a solution to this type of problem, Elon Musk, the CEO of Tesla, has become partners with Amazon Web Services in hopes of going beyond the current Autopilot mode of its cars.
Depending on whether the Apple car will just have an autopilot mode similar to Tesla’s or a fully autonomous self-driving technology, we might see further delays of Project Titan.
Besides the obvious limits of current computing power, the earlier departure of the head of Project Titan, Steve Zadesky, due to personal reasons, has also slowed progress on the development of the car, with no replacement chosen as of yet.
Despite the increasing amounts of evidence regarding Apple’s initiative to develop a car, the company continues to ignore and deflect all questions about it. Considering the current delay and projected release of the car, there are growing doubts about Apple’s capacity to gain a foothold in an already very prolific and competitive market as it previously did with PC’s and smartphones.
How excited are you about Project Titan? What features would you want from an Apple car?
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