One of the many strategies Amazon applies to win more leverage in its brutally competitive retail industry is organizing a whole day with nothing but appealing sales. This date doesn’t coincide with other national events that promote deals. Instead, this project represents this company only to the detriment of its rivals. The organization has just designated July 10th as the third such Prime Day of the year.
The First Prime Day Celebrated Amazon’s 20th Anniversary in 2015
Amazon Prime is getting ready its online platform to sustain lots of tempting sales and enthusiasts and not crack under pressure. At precisely 9 p.m. ET on July 10th, the company will officially declare the opening of the third annual Prime Day. The grand event will be available in 13 countries and will last for only 30 hours.
This novel concept helped the company to attain even more awareness among potential clients. For instance, last year this event was 60% more successful than it was in 2015. In America alone, users ordered 50% more than usual.
The very first Prime Day occurred on July 15, 2015. It started off as a celebration of the 20th anniversary of Amazon activities. However, its impressive performance convinced the company that this phenomenon has a lot of potential and needs to be repeated. As a consequence, one year after, the company held other 30 hours of sales in an effort to turn more enthusiasts into Prime members.
Amazon Is Willing to Go to Great Length to Convert as Many Shoppers into Prime Members
The company is extremely attentive when it comes to its Prime service. Amazon has numerous reports that show that Prime members are several times more valuable and loyal than the usual shoppers. As a consequence, the online retail platform is going to great strides to bring only delicious services and offers to them.
This year the company made sure clients will receive access to more deals than in the previous editions. Around 40% of the offers will come from small entrepreneurs. On top of that, the company wants to encourage clients to enjoy even grocery items from them. Giving the recent acquisition of Whole Foods, shoppers will get even 35% off discounts for edible products.
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