In order to regain the lost ground in the smartphone market, tech giant BlackBerry has launched an all-touch LTE device with an attractive price tag.
Blackberry’s new device, named Leap, was launched on Tuesday at an event in Barcelona, which is witnessing the biggest tech event called Mobile World Congress.
Like its rivals, BlackBerry is also focusing on the mid-range smartphones with the price tag of nearly USD 300 or less in a bid to woo the customers.
According to the company, Leap will be running at BlackBerry 10 Operating System and will come at the cost of USD 275 unlocked. The new device will go on sale in April.
The new smartphone comes with a 5-inch, 720 x 1280 pixel screen display, powered by a 1.5GHz dual-core processor from a less powerful chip, Qualcomm. The brand new Leap includes a rear camera of 8-megapixel and a 2-megapixel front camera. It’s supported by 2 GB of RAM and 16 GB of integrated storage that is expandable by up to 128 GB with the installation of a microSD card.
This 170 grams phone measures 144 x 72.8 x 9.5 millimeters. Experts say it’s quite heavier than any regular phone with 5-inch screen. One of the features that may disappoint users is its battery which is unfortunately non-removable. The device has a 2,800 mAh capacity.
The specifications of Leap don’t match the rival Android-based smartphones. Hence, Blackberry’s chances remain grim amid tough competition.