Thus, it is expected video duplicates will disappear from the social network quite soon. Even if users don’t usually share the latest movies, many people post a lot of recycled videos, even if they don’t own the rights for them, as they should.
Facebook representatives are very proud of the new tool saying that this is just the beginning and that users should expect more tools of this sort.
In order to make it, they worked with the best video creators, according to a representative of the social media. Up until now, they only used Audible Magic to spot any video that was posted illegally. This made use of audio fingerprinting to detect unauthorized content.
They are planning to issue the beta variant of the video matching tool as soon as possible to a few media companies, individual media creators and multi-channel workers. Right now, they are still performing tests to check its efficiency but they are confident it is going to work properly in due time.
Creating the new tool is an idea that stems from many requests and complaints that there is no application available to filter all the illegal videos and content that is posted on users’ Facebook page without authorization.
“This was an obvious hole that needed to be filled, Facebook is about to become a very good platform for media companies,” said Zefr Zach James co-founder.
Moreover, it is possible to implement regulation against people who repeatedly post duplicate videos online.
Facebook has been trying to grow its video business for quite a long time. In July, it has made it public that they are planning to start sharing advertising revenue with various content creators.
However, research conducted by Ogilvy, an advertising agency, revealed that more than 70 percent of the most popular videos posted on Facebook were taken from other websites.
That was when the giant social media company said that their new matching tool will analyze millions of uploads very fast and very accurately in order to allow publishers to report them and have them removed.
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