It seems that users are going to be able to engage in private conversations with their friends or preferred groups. This upgrade is an attempt to compete with their newest rival Snapchat, which targets a much younger audience, one that is addicted to texting and messaging. Snapchat currently reached more than 100 million users and stands good chances to catch up with Instagram soon, unless something is done.
Snapchat is very popular with teens because it offers a wide variety of video and picture formats, but also because the messages posted on the platform disappear after just a few seconds. They have also upgraded their service to enable users to respond to pictures or videos through messages.
Instagram representatives hope users will want to stay on the website or mobile app much longer than they used to after having implemented the new feature. Basically, they will not only post photos, but they can share them with a group or another user and then send text responses or other pictures.
The social networking service’s new feature relies on the users’ constant need to have written conversations with their peers, either online or through messages. It was reported that almost half (40 percent) of all the comments on Instagram posts make reference to other accounts. This proves that users love to start messaging about the content they indicate.
Instagram has also made an important upgrade last week, when it started allowing new layout options as well as signature squares for photos and clips. This was also perceived as a way to compete with Snapchat.
This way, Instagram might not only beat their young competition Snapchat, but also become even more popular than WhatsApp, WeChat and Messenger as well. It was reported that the platform now has more than 300 million users.
The competition is quite fierce between such applications. This is why most of them keep upgrading their services to attract more users. For instance, LinkedIn has recently announced that changes will be made to its inbox, adding new designs and features to enable chatting.
Right now, LinkedIn has over 380 million users and counting. Mark Hull, who is the director of product management said that they are planning to release an artificial intelligence component that is similar to Facebook’s new “M” assistant.
“We’re excited about concepts like intelligent messaging assistants that can help suggest people you should message or provide you with relevant information about that person before you start a conversation. Or the possibilities with voice and video to make conversations more compelling,” he said.
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