Mozilla Firefox is trying to detach itself from the competition. Opponents such as Google Chrome, Opera, Safari or Internet Explorer have something new to worry about: a new browsing feature by Mozilla Firefox that promises to change each online experience.
Right now, Mozilla is still testing a tool, which will allow users to create separate online personas when browsing. Taking into account that most users operate the computer for various purposes during a single day (for business related searches, for example, or simply leisure), this tool will be able to separate and organize your daily activity based on the profiles you create.
The new browsing feature by Mozilla Firefox intends to redesign the entire online experience. The main applicability of this feature is not related only to a symbolic separation between two or more different browsing personalities.
All online activity is monitored for marketing purposes, and each research one makes online contributes to his/her online personality.
The problem appears when the algorithm behind the mechanism does not make any distinction between work-related searches and real interests. Therefore, all the adds popping up will take into account your overall online personality, which, in the end, may reflect very little of who you are.
This is the reason for which Firefox intends to allow its users to shift from one online persona to another with a simple click.
The new browsing feature by Mozilla Firefox will also operate using “Containers”, each one of them distributed on four different topics: personal, work, shopping, and banking.
The creators of Firefox Nightly are still working on the tool and its development. However, they claim that Containers will be able to support multiple different accounts at the same time. For example, in case you would like to log in at the same time to multiple accounts, Firefox will offer you the possibility to do it.
Furthermore, each Container will collect its own cookies, and these pieces of information cannot be transferred from one Container to another. So once you leave a website behind, and you switch users, the site you just closed will no longer follow your footprints.
If they manage to launch the application, I am sure Firefox will impose a new standard of quality on the market.
Image source: Youtube