According to a recent survey, people are spending more time on apps. However, they stay faithful to their favorite apps.
The survey was conducted by Nielsen and it has targeted both Android and iOS users. They have collected the information with the user’s approval and they have assessed the number of apps that a person uses, the time that person spends on each app and on all apps and general information regarding the user.
And it seems that people are using more apps on a daily basis compared to the last years. While in 2011 people were using 23.3 apps per months, 26.2 in 2012 and up to 26.8 in 2013, in the fourth quarter of 2014, which is the most recent information, the growth spur has continued to thrive on some levels.
It seems that men used 27.2 apps per month in Q4 2014, beating the 2013 record, while women stuck to 26.3 apps. The overall number is 26.7, which is lower than the 2013 record, but it shows that app usage is keeping rather steady.
Nielsen reveled that men have more apps than women do, but it looks like women tend to spend more time on the apps they have. While men spend 36 hours and 51 minutes on their apps in one month on average, women spend 38 hours and 2 minutes. This is probably due to those early mornings that come with big cups of coffee.
There are over 1 million apps available out there at the moment for both Android and iOS users, but the Nielsen survey revealed that people tend to stick with what they know, as almost 70% of all app usage is attributed to no more than 200 apps.
And it makes perfect sense if you think about it. There are those top 1% of apps that almost every user in the survey was likely to have. These include Facebook, Twitter, Facebook’s Messenger, WhatsApp, Skype, GoogleMaps, Gmail, Instagram and a few others.
These apps can meet the basic needs of all users, making the battle for the rest 99% of apps to be fought for 6-10 spots on the user’s smartphone. These include entertainment apps, out of which the most used ones are the gaming apps, followed by music apps and then film apps.
One of the main reasons why the threshold of 26-27 apps has not been exceeded is the fact that some software programs start working slowly when overloaded with apps. The phone will start moving sluggishly and the apps themselves will move load with difficulty, thus obligating the user to lower the number of apps on his phone.
The overall app usage has the potential of growing some more in the next years, as the new generation smartphones have more and more developed software that will permit the user to have more apps on his phone without them affecting how the it works.
It’s an app world out there and there are still some great ideas to be discovered in this particular field, as it has become heavily integrated into day to day life.
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