Samsung has announced it will close its Milk Music service in the US on September 22, 2016.
If among all the current music streaming services available on smartphones, you are currently using Samsung’s Milk Music, then I have some bad news for you. The company has decided to terminate its free music streaming service in the US.
Samsung has announced on its online newsroom that the Milk Music service will be removed from all supported devices on September 22, 2016. Just two years after it was released in the US in March 2014. Samsung initially hoped it would become ‘the next big thing in music’ but unfortunately for them, this never happened despite having some interesting features coupled with a unique interface design.
Despite being a free music streaming app, Milk Music offers over 13 million songs from almost 200 music stations. There are no other features locked behind a paywall. The $4 optional monthly fee only offers an ad-free experience.
According to an official statement from Samsung:
“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.”
Samsung has recommended affected users to switch over to Slacker, the music service that serves as the back-end for delivering music to Milk.
There were certain signs that Milk Music could not hold their own against other music streaming apps like Apple Music and Spotify. In 2015, Samsung closed the app’s video streaming service and it renamed the Milk VR app to Samsung VR. In July 2016, the company decided to put an end to several works from its Media Services Unit. A move that also led to multiple executives being removed from their positions.
In the future, Samsung will probably decide to adopt one more music streaming apps for their devices and integrate it tightly with the features of their smartphones. If you are a Milk Music user and don’t like Apple Music or Spotify, you should give Pandora a try since it’s similar to Milk. They have also been reported to release an on-demand music service.
What music streaming app are you using?
Image source: Flickr
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