A team of scientists can predict America’s next top model by making use of a highly specialized algorithm that can accurately interpret the importance of every single factor that plays a role in the overall popularity that a model has.
The Indiana University researchers took into consideration a wide range of factors that included physical characteristics of the models, which are obviously still those that bear the most importance, but also the model’s status on social media, because nowadays that can be crucial to a model’s success.
And since modeling is an extremely visual area of the arts, Instagram was the social media platform that was deemed best suitable to determine the popularity of the models.
The researchers closely studied these statistics in regards to 400 models, as they gathered data from the Fashion Model Directory. Then they picked 15 “new faces”for the study itself, so that the algorithm could be tested without having to include special factors for some of the participants. The aim was to determine those models that would be the most and the least popular.
In order to clarify this aim, the researchers explained that popularity was a term that they defined as the total number of times that a model would be picked for the runway.
And so, after carefully examining the data, the researchers determined the most popular and also the least popular models with an 80% accuracy rate. This means that out of the 8 models that they picked as the most popular, 6 of them were actually extremely successful in their run for the upcoming New York Fashion Week.
And also among the 8 models that they picked as the least popular, 6 of them were similarly regarded by the New York Fashion Week committee.
“Our analysis suggests that Instagram is as important as being cast by a top agency in terms of its ability to predict success on the runway”, says computer scientist and lead author of the study, Emilio Ferrara.
Their findings suggest that while physical attributes remain probably the most important features of a model, these are not enough to ensure success anymore, because social media has been integrated into fashion so deeply, that it actually contributes to the overall image that the model embodies.
If the most appreciated physical characteristics remain along the same lines as always, meaning tall and slender, social media can either make or break a model’s career. The number and frequency of the posts, the number of likes and the number of comments made all the difference in regards to the popularity of a model.
Taking into account all the expectations that models need to meet, maintaining a successful career in this field is clearly getting more and more difficult every year.
Image Source: nymag