A cheaper rival to the Apple watch, the $150 Swatch wristwatches from the series SISTEM51, landed in the US market. These particular reliable wristwatches may just as well compete with luxury brands altogether.
The Switzerland-based watch manufacturing company now presents the reinvention of the automatic watch – their new motto is that the front tells the time, whereas the back tells the story. Swatch SISTEM51, 100 percent Swiss made, features a self-winding mechanical movement with just 51 parts and an extraordinary 90-hour power reserve. It is powered by the person wearing it.
As for the Apple Watch, its sales have been rather disappointing due to its high price, while some critics say that it is uncomfortable, complicated to use and difficult to read.
There are different variants of the Apple wristwatch, however, i.e. – the classic version, starting at $549, the sport version, which is cheaper ($349 to $399), and then there’s the most expensive edition that would make you spend between $10.000 and $12.000.
It has been reported that Swatch’s SISTEM51 variants could challenge Apple, as Swatch won in the price department, at $150. It was claimed that this particular Swiss watch could change everything.
This Swiss invention earned its ability for growth, development and future success because it would actually be just the opposite of the Apple watch: a simple, reliable, unpretentious, automatic wristwatch.
Matthew DeBord, of Business Insider, called it the coolest $150 watch in the world, and really appreciated the fact that the number of components in the movement had been reduced to 51, which meant about a half of what an average automatic watch requires. Specific watch blogs have also hailed and praised the SISTEM51 watches.
The affordable price and innovative characteristics of the new Swatch variants could make it more appealing to those who had been skeptical about buying a luxury-brand, fashion watch or an Apple watch. Moreover, young consumers might find this variant very attractive, for its combination of price, convenience and simplicity.
Furthermore, drawing a parallel, US watch sales fell 14 percent in June, the highest percentage in seven years, which could mean that Apple’s demand has diminished.
According to the NPD Group, a market research company, watch sales have dropped 11 percent compared to June 2014, whereas Fred Levin, head of the market researchers’ luxury division, says that the 14 percent decline in unit sales was the largest since 2008.
Photo Credits swatch.com