Photo and video sharing service Instagram now enjoys a massive user base which is bigger than micro-blogging site Twitter.
According to the reports, it has now gained over 300 million monthly active users across the world. This is a significant 50 percent increase in the last nine months.
Debra Aho Williamson, a principal analyst at eMarketer, said, “With 300 million monthly users, Instagram’s audience is becoming very attractive to marketers, especially brand advertisers and its rapid growth will only make it more appealing.”
Experts find the big growth in user base as an encouraging news for the photo-sharing platform as it will result in attracting more advertisers.
Instagram, which is owned by Facebook, has recently introduced video advertisements and sells sponsored photo posts.
The photo-sharing platform has been making rigorous efforts to remove fake accounts and spam and will soon begin verification of accounts belonging to celebrities, athletes and brands.
In a blog post, Instagram’s CEO Kevin Systrom, wrote, “As Instagram gets bigger, we’re focused on helping you discover photos and videos from people who you care about, whether it’s a friend or your favorite musician.”
According to Systrom, the users share over 70 million photos and videos per day.
Both Instagram and Facebook have been witnessing a stronger user figures lately.
66 percent of its monthly visitors, Facebook holds the top spot in the United States that comes to its service every day. It has 1.3 billion users worldwide. Instagram is at the second position with 43 percent followed by Twitter at 40 percent.
The figures were found in a survey which was released this week by stock research firm UBS.