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Facebook unveils ‘Facebook At Work’ purely for professionals

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Social networking giant Facebook is going to integrate its social network into the framework of ‘Facebook at Work’ that intends for the professional users only.

The social media company on Wednesday unveiled its latest product named ‘Facebook at Work’.

Facebook’s innovative idea intends to bring all the businesses at one platform for the creation of very own self-contained social network for the professional world that can be accessed only by their employees.

Commenting on the new product, Facebook’s engineering director Lars Rasmussen, said, “Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from one billion active users. All of that is embedded now in the same product but adapted for different use cases.”

“When CEO Mark Zuckerberg makes an announcement he just posts it on Facebook at Work. All of that is embedded now in the same product but adapted for different use cases,” Rasmussen, who is heading up the project, said.

According to the tech analysts, the main idea behind the project is to effectively replace or find a better alternative to a company’s email system.

Detailing about the features of ‘Facebook at Work’, the social network giant said that the interface of this new medium will look and behave exactly in the similar manner as the regular Facebook does. Just like the traditional interface of the Facebook, there will be profiles, Likes, News Feed, Wall Posts and everything that the regular FB user has become accustomed to.

What is only needed is that the employers create their separate log-ins for employees in order to use their respective Work accounts under the new system.

The users will be able to access their business accounts via their regular Facebook profile. However, the activities carried on ‘Facebook at Work’ account won’t appear on an employee’s personal profile.

The users can easily log-in their Facebook at Work accounts through the desktop and new Android and iOS via apps called “Work.”

 

Filed Under: Technology & Research Tagged With: Facebook, Facebook At Work, Facebook At Work account, Facebook At Work app, Lars Rasmussen, Mark Zuckerberg

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